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BUS 212  -  PRINCIPLES OF MARKETING Course Search  
Principles of Marketing emphasizes the growing field of marketing. Topics studied include product service planning, marketing information management, purchasing, pricing, promotion, selling, risk management, finance, and distribution. Applicable ethics to this field are studied and discussed. In addition to the class lectures, videos and films are used to emphasize the principles. Students participate in case analysis and various marketing projects. Familiarity with computer applications, including Internet operations and some word processing, is essential for success in this course. 3 credits   View Syllabus (pdf)

Pricing and availability for this course are subject to change.
Credits:  3
Tuition:   Cecil County Residents - $255
  Other Maryland Residents - $525
  Non-Maryland Residents - $660
  Course Fees:  $35
  Registration Fee*:  $70.00/semester
  Student Development Fee**:  $8.00/credit hour
  *50% discount on early registrations
  **Not charged for summer session or approved senior waivers

 
Schedule not available for the current term.



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