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Apr 17, 2024
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2023-2024 Catalog
Public Relations Certificate
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Award: Certificate
Degree Code: PREC
Number of Credits: 15
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Program Outcomes
Upon successful completion of this program, students will be able to:
- Employ strategic marketing skills, including customer segmentation, market planning, and competitive analysis to respond to organizational marketing challenges.
- Effectively communicate value propositions and brand definitions in multiple media formats in the forms of advertising, personal selling and public relations.
- Apply appropriate theories to analyze and modify communication.
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