Program Description

If you are creative, want every day of your career to be exciting and different, then marketing may be the path you want to take. Marketing involves much more than just advertisements and developing promotional campaigns. Marketing is a central foundation of the major business functions. Marketing helps shape and execute business strategy and drive overall success of the business. This career will allow you to take your creative work to not only inspire great ideas, but also inspire yourself.

And because nearly every business or organization has a marketing function—in addition to advertising agencies, consultancies, and PR firms who are devoted strictly to this kind of work—you’ll find that your career opportunities are seemingly endless.

Degree Programs

Marketing (Associate of Applied Science)

This program will prepare students for entry into and career advancement in the field of Marketing. The Marketing program addresses identification of customer needs as well as how to communicate information about products and services to customers and potential customers. Additionally, this degree addresses the pricing of products and services, and response to growing markets in different countries and cultures.

Required Courses & Learning Outcomes

See a list of required courses and learning outcomes for this program.

Certificate Programs

Marketing

This certificate in marketing will prepare students for entry into the field of marketing. The Marketing Certificate addresses identification of customer needs as well as how to communicate information about the products and services to both actual and potential customers. Additionally, this certificate introduces pricing strategies, sales strategies, and specific advertising strategies to help organizations sell their products and services and thus satisfy customer needs and wants.

Required Courses & Learning Outcomes

See a list of required courses and learning outcomes for this program.

Public Relations

The goal of this certificate is to provide a defined course of study for those working in the field who do not have the necessary college-level course work for their positions. This certificate is not recommended for beginning students who are not working in the specific fields addressed by this certificate.

Required Courses & Learning Outcomes

See a list of required courses and learning outcomes for this program.

Frequently Asked Questions

Why choose marketing as a major at Cecil College?

A marketing degree will open many doors for you in your career, as it is an integral and in-demand job for most companies. The skills and techniques you'll learn while studying marketing can help you later on, if you decide to pursue a different type of degree like business management or advertising. When you study marketing, you'll acquire knowledge that can help you in any business-related career, because you'll understand the importance of consumer relations, communication, and the various stakeholders involved.

Is marketing right for me?

Marketing isn't for everyone. It's an exciting and rewarding career, but you need to possess a combination of several personality traits and characteristics to make it in the marketing world. Although successful marketing professionals come from different backgrounds, there are some personality qualities they tend to have in common:

  • creative and self-motivated
  • work well in a team environment
  • detail oriented
  • a planner but also open to last minute changes
  • a leader at times and a follower when necessary
  • know how to stay up-to-date on trends
  • be optimistic
  • able to understand your consumer

The truth is that there is no one trait or list of specific traits that a marketing professional needs to have, but a sort of combination of all of them all.

How much can a marketing major make right out of college?

Average Starting Salaries. According to a 2016 survey by the National Association of Colleges and Employers, marketing majors with a bachelor's degree earned an average starting salary of $55,400, which is well above the $47,790 earned annually by the average U.S. worker.

What paths can I take when deciding to become a marketing major?

Here are a few examples of career paths/job titles:

  • advertising account executive
  • advertising account planner
  • advertising art director
  • market researcher
  • marketing executive
  • media buyer
  • media planner
  • public relations account executive
  • public relations officer
  • sales promotion account executive
  • social media manager

You can also choose to pursue these jobs with consumer or industrial firms that serve local, national, or international markets. You might begin your career interacting directly with an organization’s customers by building valued partnerships. Subsequent positions broaden your skills in other areas of marketing, such as leading the efforts of a marketing team, or developing specific product or geographic market areas.

Should I seek a marketing internship while a student at Cecil College?

Yes! Completing a marketing internship provides valuable on the job experience applying the knowledge and skills learned in the classroom and can increase post-graduation career opportunities and income. Visit Cecil College’s Career Services Office to learn more about available opportunities, to advance your resume writing or interview skills and for general career advising. Cecil College students are highly successful securing and completing internships in marketing and business.

Admissions & Advising

Cecil College is an open enrollment institution. Get more information, find out how to apply, or meet with an advisor.

Transfer

Whether transferring coursework to Cecil College or transferring your completed degree or certificate to a four year institution, transfer is a viable option to help meet your educational goals.

Transfer information for Maryland colleges and universities is available through the Articulation System of Maryland (ARTSYS) website at www.artsys.usmd.edu. Additional transfer information can be found on the Transfer Agreements page.

Faculty

Full-time Faculty

Candace Vogelsong
Department Chair - Business & Management
M.B.A., Wilmington University
M.B.A., Wilmington College

Adele Foltz
Accounting
M.B.A., Wesley College

Carlos Lampkin
Economics
M.B.A., Wilmington University

Scott Walton
Business & Computer Information Systems
D.B.A., Wilmington University

Mark Krysiak
Business & Transportation and Logistics
M.B.A., University of Baltimore

Adjunct Faculty

Cecil College's adjunct marketing faculty are highly credentialed in their discipline and have years of professional experience.