Marketing

The Marketing program at Cecil College will prepare students for entry into and career advancement in the marketing field. The program addresses identification of customer needs as well as the skills necessary to communicate information about products and services to potential and current customers. Additionally, this degree addresses the pricing of products and services, and response to growing markets in different countries and cultures.

Required Courses & Learning Outcomes

Refer to the college catalog for a list of required courses and learning outcomes for the Marketing degree program.

The certificate in marketing will prepare students for entry into the field of marketing. The Marketing Certificate addresses identification of customer needs as well as how to communicate information about the products and services to both actual and potential customers. Additionally, this certificate introduces pricing strategies, sales strategies, and specific advertising strategies to help organizations sell their products and services and thus satisfy customer needs and wants.

Required Courses & Learning Outcomes

Refer to the college catalog for a list of required courses and learning outcomes for the Marketing certificate program.

The goal of this certificate is to provide a defined course of study for those working in the field who do not have the necessary college-level course work for their positions. This certificate is not recommended for beginning students who are not working in the specific fields addressed by this certificate.

Required Courses & Learning Outcomes

Refer to the college catalog for a list of required courses and learning outcomes for the Public Relations certificate program.

A marketing degree will open many doors for you in your career, as it is an integral and in-demand job for most companies. The skills and techniques you'll learn while studying marketing can help you later on, if you decide to pursue a different type of degree like business management or advertising. When you study marketing, you'll acquire knowledge that can help you in any business-related career, because you'll understand the importance of consumer relations, communication, and the various stakeholders involved.

Marketing isn't for everyone. It's an exciting and rewarding career, but you need to possess a combination of several personality traits and characteristics to make it in the marketing world. Although successful marketing professionals come from different backgrounds, there are some personality qualities they tend to have in common:

• creative and self-motivated
• work well in a team environment
• detail oriented
• a planner but also open to last minute changes
• a leader at times and a follower when necessary
• know how to stay up-to-date on trends
• be optimistic
• able to understand your consumer

The truth is that there is no one trait or list of specific traits that a marketing professional needs to have, but a sort of combination of all of them all.

Average Starting Salaries. According to a 2016 survey by the National Association of Colleges and Employers, marketing majors with a bachelor's degree earned an average starting salary of $55,400, which is well above the $47,790 earned annually by the average U.S. worker.

Here are a few examples of career paths/job titles:

• advertising account executive
• advertising account planner
• advertising art director
• market researcher
• marketing executive
• media buyer
• media planner
• public relations account executive
• public relations officer
• sales promotion account executive
• social media manager

You can also choose to pursue these jobs with consumer or industrial firms that serve local, national, or international markets. You might begin your career interacting directly with an organization’s customers by building valued partnerships. Subsequent positions broaden your skills in other areas of marketing, such as leading the efforts of a marketing team, or developing specific product or geographic market areas.

Yes! Completing a marketing internship provides valuable on the job experience applying the knowledge and skills learned in the classroom and can increase post-graduation career opportunities and income. Visit Cecil College’s Career Services Office to learn more about available opportunities, to advance your resume writing or interview skills and for general career advising. Cecil College students are highly successful securing and completing internships in marketing and business.

Candace Vogelsong
Department Chair - Business & Management
M.B.A., Wilmington University
M.B.A., Wilmington College

Adele Foltz, CPA
Accounting
M.B.A., Wesley College

Carlos Lampkin
Economics
M.B.A., Wilmington University

Mark Krysiak
Business & Transportation and Logistics
M.B.A., University of Baltimore

Cecil College's adjunct marketing faculty are highly credentialed in their discipline and have years of professional experience.